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About Us

BetterCulture is an Omaha-based technology company that helps its clients build dominantly successful workplace cultures. BetterCulture Co-Founder Dr. Kim Hoogeveen was the founder and 24-year CEO of QLI – one of the most remarkable businesses, and cultures, in America. During (and beyond) his tenure as CEO, QLI has had off-the-charts customer satisfaction, employee turnover 1/3 the industry average, and has been recognized an unprecedented five-times as the #1 Best Place to Work in its region. In 2010 Dr. H launched MindSet, a leadership training and consulting firm that has trained thousands of leaders to create stronger businesses by building better culture.

After ten years working hands-on with businesses and business owners, this work culminated in the 2020 launch of BetterCulture: a digital-first brand that offers businesses a proven process for improving workplace culture. If your community has businesses that are interested in understanding workplace culture, measuring their current culture, aligning their executive teams, growing their leaders and supervisors, or activating all employees to positively contribute to culture – you won’t find a better resource and partner than BetterCulture.

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David Orrick
VP, Client Success

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